Yardley London brand entered Qatar in 1995 and has witnessed a strong surge of growth since then. We entered this competitive market with nothing more than a wide range of talcum powders and Brilliantine hair pomade. Consumers in Qatar instantly accepted these Yardley London products and proudly made us a part of their homes. We have enjoyed adding a personal touch to the lives of our consumers for over two decades.
Yardley has a nationwide presence in Qatar across Carrefour, Lulu, key perfumery channels and several smaller groceries.
Today in Qatar, Yardley Talcum Powders and EDT’s are become one of the top selling products in their respective categories.
Yardley London is famous as a purveyor of luxury fragrances and soaps. But did you know that the much-storied House of Yardley was born in England in the mid-seventeenth century, during the reign of King Charles I?
An entrepreneurial young man named Jonathan Yardley obtained the royal warrant for the provision of all the soap to City of London. Sadly the provision by which this warrant was obtained is lost to history.
This first incarnation of Yardley was lost, as was so much of the old city, in the Great Fire of London of 1666. What was known, however was that lavender was used to perfume the soaps.